A Day In The Life - Creative Marketing Manager

I'm not even sure where to begin this post as every single day is different! The "responsibilities" may all be the same, but in the ever changing fashion + retail scene - we are CONSTANTLY pivoting to cater to the needs of the business, which means my priorities are different day to day! 
A typical day for me starts at 8 AM, and this day for instance, I started the day at the Fargo store pulling product to ship off to influencers. Part of my job is overseeing the influencer + Brand Ambassador programs. I pull all of the product, remove it from inventory, and then package it all up to ship off to them! Once I'm finished I go back to the office to fill it all into my handy spreadsheet + send off tracking numbers. (If you know me, you know I have a spreadsheet for EVERYTHING!)
Next up is getting things ready to launch online. After Maddy has gone to photoshoot, she brings all of the product back to the office + puts it on a rolling rack next to my desk. I write descriptions for all of the product, measure, + detail special notes about the items. Our amazing photographer then sends over proofs of that days shoot and I go through and pick all of the proofs (keeping in mind product shots, social images, marketing campaigns, etc - basically envisioning our marketing for the week and using that as a guideline). Once the photographer edits our photos, she sends them back and I'm able to launch online! 
While I'm waiting for the proofs to come back, I start working on some e-mail campaigns for the rest of the week. I tend to only do the next day (MAYBE two) days at time, as things are constantly changing. We may change a sale, add a collection drop, etc - so I don't want to plan out our emails TOO far in advance. I typically decide the "look" I want for the email. Trend, sale, collection launch? Once I have decided the outline of the email I start creating all of the graphics for it and deciding what product to feature + showcase. I love getting to use the creative side of my brain while putting together graphics! 
Other weekly items included in my "day to day":
-Marketing + Creative Meetings
-Helping in "lives" as needed
-Content creation meetings (tik toks, reels, try-ons, etc)
-Helping with content photoshoots
-Writing blog posts
-Recording podcasts
-Creating in store signage + marketing
-Creating marketing for magazines, inserts, etc.
-Assisting the buyers in researching sales trends for past + future buys
-CONSTANTLY researching trends + analyzing our data to help in making decisions in regards to business + marketing needs
It's a lot to fit into a day or even a week, but I love the fast paced nature and how not every day is the same! We have a small but mighty team that works hard day in and day out to help achieve the same goal + dream!
Bri (Creative Marketing Manager)

1 comment

  • Mary Kate Kramer

    Hi Bri,

    I enjoyed reading your Day In The Life of being a Creative Marketing Manager. I just discovered you guys online and I love the vibe of your clothes and store. It’s so beautiful!

    Say, I am a Marketing Graduate from Southeast Technical Institute here in Sioux Falls, SD and graduated in December of 2021.

    I am looking to grow my skills in Marketing/Social Media and I was wondering if Leela & Lavender would consider taking in a Marketing Intern sometime?

    I would love to learn more when it comes
    to Marketing from your team!

    I can see you do Marketing/Social Media very well and it would be an honor to learn from you.

    I know Leela & Lavender probably doesn’t normally do Internship programs but I thought I would ask.

    Thanks for sharing your Day In The Life.
    It’s inspiring to see!

    - Mary Kate

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